Berlin – ESI advocacy writing workshop for students of the Centre International de Formation Européenne

Berlin. Photo: ESI

ESI's Gerald Knaus led a workshop entitled “Powerful words – writing and advocacy for impact” for young international students of the Centre International de Formation Européenne (CIFE) studying European Integration and Global Studies.

Gerald spoke about human memory and explained how to write memorable reports. He encouraged the students to read widely about the practice of writing and use as many images, physical places, and feelings as possible to guide readers through their texts.

He pointed out that effective advocacy is not just about pleasant meetings, but above all about quality reports, a good presentation of those, a dissemination network, and the ability to persuade opponents. This also requires motivation, patience, and the right timing.